Charli and Dixie D'Amelio Team Up With Morphe for a Gen Z Makeup Line
Get ready to see more beauty TikTok videos from Charli and Dixie D'Amelio! The viral sisters have joined forces with Morphe's new sub-brand Morphe 2 to launch their very first makeup line, marketed towards the Gen Z audience.
A post shared by Morphe (@morphebrushes) on Jul 20, 2020 at 6:12am PDT
"Morphe 2 offers a unique, Gen Z-friendly product range that promises to be the go-to for beauty enthusiasts lookingfor a fresh faced glow, without the full face beat." the brand said in a press release. "Morphe 2 invites all individuals to celebrate their varying relationships with skin care, makeup, and beauty."
"With Morphe, we’re working together to show that you are beautiful with or without makeup," Charli told Allure. "I want people to wear as little or as much as they want and feel confident." All the makeup is easy to apply and features six types of main products, including "a natural foundation tint that comes in 20 shades, jelly eye shimmers, glossy lip oils, and more."
Dixie hopes the new line promotes unity and self-love. "I’m the most confident when I'm around people who support me and this line is about bringing people together and doing exactly that," she added.
A post shared by Morphe (@morphebrushes) on Jul 20, 2020 at 6:10am PDT
#morphe2 coming to morphe 7.30 💦🌸❕
A post shared by Morphe (@morphebrushes) on Jul 20, 2020 at 6:10am PDT
Shop the full Morphe 2 set on July 30 at morphe.com and in all ULTA stores and ulta.com on August 2nd.
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